There has been a revolutionary shift in the media world. This whitepaper will demonstrate how the growth of blogs, discussion boards, and an ever-evolving array of social media impacts brands and reveals consumer behaviors.   Companies that listen directly to word-of-mouth (WOM) discussions will create compelling brands, products, and messages. 

You will be armed with the information you need to convince your organization that they should begin to engage with consumers:

• How widespread is the social media phenomenon? How will it evolve in the future?
• How are consumers talking about brands in social media? How do these findings complement other sources of information about consumer attitudes and purchase intentions?
• What new tools and techniques are there to effectively understand and measure how social media and WOM affect consumer behavior?
• Examples of how companies are using social media successfully to strengthen their brands.