Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.

There are several roles that fall under email marketing that require good team members. All of these roles can be performed by one person if necessary, but some roles are highly specialized and we recommend they be delegated whenever possible.