Adotas

Where media buyers start online


Home : Marketing Library : Enquiro Research : The Brand Lift of Search Popular Research

The Brand Lift of Search

Enquiro Research

More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.

Tags : search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google
 Email this page
Published:  Jan 14, 2008
Length:  11
Type:  White Paper

Browse Marketing Research

    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
Search Marketing Library      

Find Research

    

Add Research

Get your company's research in the hands of targeted business professionals.