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Chinese Search Engine Engagement
Enquiro Research

Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?

Tags : china, asia, international, baldu, chinese, chinese government, culture, cultural influence
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Published:  Jan 14, 2008
Length:  45
Type:  White Paper

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