| INFORMATION |
| Published : |
Jun 30, 2008 |
| Length : |
3 |
| Type : |
White Paper |
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| Overview : |
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Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment. |
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