| INFORMATION |
| Published : |
Oct 02, 2008 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate. |
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