| INFORMATION |
| Published : |
Oct 02, 2008 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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The term “branding” is often misunderstood and not always warmly embraced in the business-to-business environment. It is difficult to take a process that is typically used to describe the creation of yet another toothpaste in the consumer world and apply it to the marketing of electronic components, high-tech machinery or multi-million-dollar factory automation systems in the B-to-B world. |
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