| INFORMATION |
| Published : |
Jul 25, 2008 |
| Length : |
9 |
| Type : |
White Paper |
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| Overview : |
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You'll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry. |
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