| INFORMATION |
| Published : |
Oct 15, 2008 |
| Length : |
5 |
| Type : |
White Paper |
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| Overview : |
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With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI. |
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