Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.