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The Digital Competitive Advantage: There's More to Email than Email

Alterian Inc

E-mail is often overlooked as a solid direct marketing channel through being made into a 'spray and pay' approach, but make no mistake, e-mail with the power of analytics can become a marketer's best friend.

Tags : alterian, digital competitive advantage, direct marketing channel, email marketing
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Published:  Dec 19, 2008
Length:  1
Type:  White Paper
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