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How a $2B Software Company Uses Closed Loop Marketing to Measure ROI
Aprimo, Inc.

To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.

Tags : loop marketing, enterprise campaign management, financial management, aprimo
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Published:  Dec 23, 2008
Length:  2
Type:  Case Study
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