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| INFORMATION |
| Published : |
Dec 30, 2008 |
| Length : |
7 |
| Type : |
White Paper |
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| Overview : |
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Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition. |
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Ad Networks
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Ad Serving
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Behavioral Marketing
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CRM And Sales Tools
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Database and List Managers
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Email Marketing
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Emerging Marketing
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Instant Messaging Marketing
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International Marketing
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Local Marketing
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Loyalty And Retention
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Webforms
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Website Development
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