Adotas

Where media buyers start online

Home : Marketing Library : Neolane, Inc. : Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent Popular Research
BACK TO NEOLANE, INC.

Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent
Neolane, Inc.

Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.

Tags : neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
 Email this page
Published:  Dec 30, 2008
Length:  2
Type:  Case Study

Browse Marketing Research

    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
Search Marketing Library      

Find Research

    

Add Research

Get your company's research in the hands of targeted business professionals.