| INFORMATION |
| Published : |
Mar 02, 2009 |
| Length : |
15 |
| Type : |
White Paper |
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| Overview : |
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Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite. |
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