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Home : Marketing Library : SPSS, Inc. : Let Customer Feedback Do The Driving and Learn Why Popular Research

Let Customer Feedback Do The Driving and Learn Why

SPSS, Inc.

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.

Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
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Published:  Mar 31, 2009
Length:  11
Type:  White Paper

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