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Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too

Zmags, Corp.
By : Zmags, Corp.
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Published : Apr 27, 2009
Length : 8
Type : White Paper
 
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Overview :
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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A/B Testing , Conversion Analysis , Database and List Managers , Deliverability , Email Marketing , Multivariate And Taguchi Method , Newsletter Design , Website Analytics
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