Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.