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Home : Marketing Library : Clickability, Inc. : Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success Popular Research

Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success

Clickability, Inc.

In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.

Tags : saas web content management, saas content management, cms, wcm, ecm, web content management, content management, online publishing
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Published:  Jun 01, 2009
Length:  15
Type:  White Paper

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