Adotas

Where media buyers start online

Home : Marketing Library : Polaris Research, Inc : Marketing Mix Modeling & Optimization - The Science & Utility of Quantifying All-Media ROI Popular Research
BACK TO POLARIS RESEARCH, INC

Marketing Mix Modeling & Optimization - The Science & Utility of Quantifying All-Media ROI
Polaris Research, Inc

Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!

Tags : polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics
 Email this page
Published:  Jun 16, 2009
Length:  9
Type:  White Paper

Browse Marketing Research

    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
Search Marketing Library      

Find Research

    

Add Research

Get your company's research in the hands of targeted business professionals.