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Using Spreadsheets for Marketing Project Management: Understanding the Hidden Costs

Intuit, Inc

Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.

Tags : intuit, quickbase, project management, available, familiar, inexpensive, immediate, spreadsheets
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Published:  Jun 16, 2009
Length:  8
Type:  White Paper

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