| INFORMATION |
| Published : |
Jun 23, 2009 |
| Length : |
1 |
| Type : |
White Paper |
|
| |
|
|
|
| Overview : |
|
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls. |
|
