Adotas

Where media buyers start online

Home : Marketing Library : LeapFrog Interactive : Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience Popular Research
BACK TO LEAPFROG INTERACTIVE

Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience
LeapFrog Interactive

For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.

Tags : leapfrog, utilize, interaction, usability, design, marketing, online, strategy
 Email this page
Published:  Jul 09, 2009
Length:  9
Type:  White Paper

Browse Marketing Research

    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
Search Marketing Library      

Find Research

    

Add Research

Get your company's research in the hands of targeted business professionals.