| INFORMATION |
| Published : |
Jul 09, 2009 |
| Length : |
10 |
| Type : |
White Paper |
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| Overview : |
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Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies. |
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