Simple web traffic volume and conversion metrics are no longer good enough.  You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness.  Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.