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Mixing PR Goals with Measures - a Measurement Matrix

By: VMS
VMS

One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.

Tags : awareness, preferences, share, share of discussion, brand equity, cgm/wom, goals, ms
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Published:  Jul 31, 2009
Length:  5
Type:  White Paper

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