Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology. In this report, Interactive Media Strategies showcases adoption patterns of Web video at two large global companies - Bausch & Lomb and Intel Corporation - to highlight how companies on the front lines of Web video are implementing the technology to enhance outbound marketing and improve internal communications.