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In-House or Outsourced: The modern SEM debate

ComCorp
By : ComCorp
INFORMATION
Published : Oct 08, 2009
Length : 6
Type : White Paper
 
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Overview :
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
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