If you're managing search in-house, this exclusive White Paper from Acquirgy will help you identify negative trends, and provide critical suggestions to reverse them. If you're considering bringing search inside, this White Paper will help you implement the transition successfully. For both readers, it will provide a roadmap to improve ROI and increase efficiencies. Topics covered provide actionable recommendations: Framework to evaluate your in-house program, Planning for success, Staffing and recruiting search marketing talent, Models to improve efficiencies, Evaluating PPC software technology