For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients. Topics covered provide actionable recommendations: . What features sound enticing but are really not that important . The real story behind automated bidding algorithms . What to look for in reporting . Why vendors offer free trials, and are they good or bad . The truth about vendor testimonials and accolades