| INFORMATION |
| Published : |
Dec 09, 2009 |
| Length : |
6 |
| Type : |
White Paper |
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| Overview : |
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For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients. Topics covered provide actionable recommendations:
. What features sound enticing but are really not that important
. The real story behind automated bidding algorithms
. What to look for in reporting
. Why vendors offer free trials, and are they good or bad
. The truth about vendor testimonials and accolades |
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