Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market. This whitepaper explores the business value of an online community from the perspective of connecting with those outside the organization, in order to respond to market needs, through co-creation and collaboration. Discover real life examples that illustrate the benefits of business social software, including: connecting employees, partners, customers and suppliers to bring products to market faster; improving customer engagement and access to market intelligence to build brand loyalty; and delivering superior customer support to create deeper and more trusted relationships with customers.