This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore. The report discusses the applications and benefits of rich media for B2B direct marketing and communications and specifically for creating intelligent sales and marketing collateral that can track and report detailed viewer engagements, responses and viral forwarding activity by email address. This report also explores how new technologies are enabling users to create, distribute and measure effective rich media marketing campaigns without programming or advanced technical skills.