Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website? This new whitepaper "How to leverage online video in your social media channels" will give you all the tips you need to get started and beyond. Learn all about: . The role of video in your social media channels . Practical tips on using video in Facebook and Twitter . How to use link tracking software like bit.ly . How to best post and measure your videos