Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs. This new whitepaper provides 22 practical and actionable tips that can be implemented today to help you generate better results. From email strategy to content, testing, creative design, optimization and regulatory compliance, learn the latest best practices for improving opens, clicks, conversions and customer satisfaction. Key things you will learn are: •Strategies for developing and optimizing an email program •Proven tactics for increasing engagement •How to leverage social media to increase your reach •Content and testing refinements to improve opens and clicks •Factors that influence email reputation and deliverability