A landing page is technically any page that a viewer ends up on after clicking an online ad or link, and has the specific purpose of converting the traffic into leads or sales. Online marketers who optimize their landing pages report lower cost-per-acquisition, and higher conversion rates. This can directly impact an organization's bottom line, and lead to increased revenue and profits. In this white paper we provide examples of seven of the most common landing page bloopers, including information overload, missed expectations and boring pages. This white paper will help you find and fix landing page bloopers so you can increase conversion rates and drive up your online marketing ROI.